Famous Vegas Bakery Brings Challah Bread to Broadway Musical ‘Fiddler on the Roof’

The traditional Jewish bread challah holds special significance for Max Jacobson-Fried’s family members — not only because they’re Jewish, but because they own Freed’s Bakery, one of Las Vegas’ most popular bakeries that has become a Southern Nevada institution over three generations.

With Freed’s Bakery still selling fresh-baked challah on the first Friday of every month, Max recalls splitting the warm, chewy, sweet bread among his family during most holidays and gatherings.

“Challah holds a special place religiously in terms of Jewish tradition and culture, and has certainly played an important role in my family’s Jewish experience,” says Max, manager and co-owner of Freed’s Bakery. “There’s something about using your hands to pull apart the loaf and passing portions around that felt much more like sharing than having slices available in a basket.”

Both to honor this religious tradition, as well as the role of the family bakery in the community, Freed’s Bakery is partnering with The Smith Center to sell freshly baked challah bread at each performance of “Fiddler on the Roof,” running June 4 to 9.

“Fresh baked, it’s everything you want bread to be,” Max assures for those who might experience challah for the first time.

Challah Bread and the Jewish Tradition
The braided challah bread remains the traditional fare consumed for Sabbath and Jewish holidays.

This will provide a fitting addition to the performances of “Fiddler on the Roof,” as the Broadway production portrays the deep-rooted traditions and spirituality of a Jewish family as it overcomes adversity in pre-revolutionary Russia.

A classic production hailed for its famous score that includes beloved tunes such as “Matchmaker,” “Sunrise, Sunset,” “To Life” and more, this musical emphasizes the role of tradition throughout the characters’ lives, including with a Sabbath celebration — which, of course, includes challah bread.

For Max, providing challah bread to honor the production’s themes of tradition and family brings him great pride.

“We’re ecstatic to partner with The Smith Center for performances of ‘Fiddler on the Roof,’” he says. “Honoring tradition and accepting its dynamic nature has always been a part of my family’s experience.”

A Sweet Family Legacy
Freed’s Bakery represents tradition in itself, as the bakery has remained a Las Vegas favorite since its opening by Max’s grandparents in the 1950s.

Since then, Max’s family members have continued to expand the business with its renowned custom cakes, created for customers across Vegas and the United States – including Vegas icons such as Wayne Newton, Penn and Teller, Cirque du Soleil and even the Vegas Golden Knights hockey team.

The bakery’s eye-popping confections even earned a national spotlight, when the bakery starred in a Food Network reality show, “Vegas Cakes.”

Max enjoys opportunities for Freed’s Bakery to engage with the community, including partnering with The Smith Center, where his family enjoys many productions.

“It’s awesome to have that cultural opportunity in Las Vegas,” he says. “We’re fortunate to have found a home in the Vegas community.”

SEE THE SHOW
“Fiddler on the Roof” runs June 4 to 9 – for tickets, CLICK HERE.

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